Rebel

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/ About the project

Wild Wines: Branding Rebellious and Untamed Wines

Rebel presents bold, non-traditional wines crafted from indigenous Israeli grape varieties. This new brand emphasizes the wild nature, connection to the earth, and unique flavors of these wines.

The Challenge:

Introducing an entirely new product category to the Israeli market, which tends to be skeptical and conservative towards unfamiliar wine categories.

Wild Wines: Branding Rebellious and Untamed Wines

Rebel presents bold, non-traditional wines crafted from indigenous Israeli grape varieties. This new brand emphasizes the wild nature, connection to the earth, and unique flavors of these wines.

The Challenge:

Introducing an entirely new product category to the Israeli market, which tends to be skeptical and conservative towards unfamiliar wine categories.

/ Credits

Collaborated with:

Student work, Shenkar school

My services:

Brand identity, print and web design

/ Year