Brand Identity
/
Concept Design
Fasada
(
2
)
/ About the project
Fasada is a vibrant, fashion-forward brand based in Eilat, offering personal, home, and event styling services. Founded by Liat, a colorful and eclectic creative, the brand gives new life to secondhand items—curating unique pieces for unique people. Inspired by desert landscapes and urban facades, Fasada blends sustainability with bold aesthetics. I developed the brand’s strategy, visual identity, tone of voice, and content direction to reflect its mission: styling stories through second chances.
Fasada is a vibrant, fashion-forward brand based in Eilat, offering personal, home, and event styling services. Founded by Liat, a colorful and eclectic creative, the brand gives new life to secondhand items—curating unique pieces for unique people. Inspired by desert landscapes and urban facades, Fasada blends sustainability with bold aesthetics. I developed the brand’s strategy, visual identity, tone of voice, and content direction to reflect its mission: styling stories through second chances.
/ Credits
Client:
Liat Gerbovski
Liat Gerbovski
My services:
My services:
Brand Identity
Brand Identity
Brand Identity
/ Year
2025
OTHER
PROJECTS
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